https://www.laura-fitzgerald.com/naming daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506862282926-2WRUM4QLKNKF5U4CV90B/Lime+logo.png naming https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506861623264-LNMTSAP2K3AZXQNY6Z84/Reverb+logo.png naming https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506790963257-UN7A6AN10B3XF64Y08IS/Aerie+home.png naming https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506862666648-XO4RXR9FDXF5WHD30E0L/Oso+horizontal.png naming https://www.laura-fitzgerald.com/saucony-advertising daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506864813111-ARKN1Z49W1BP8LEYT6DH/WH_Paramount_W.jpg Saucony / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506864490393-6KUFA3V3YVRL6Z85NGE1/070326_MJ_SinisterM.jpg Saucony / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506864668923-MTD897R7SVMV0H2O5ZHP/070326_SR_RN_TrigonW.jpg Saucony / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506864584036-8BQYGP27WVVPJSP0G1JU/AO_Kilkenny.jpg Saucony / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506864737746-HM37A30H8L6056CXEM8S/070507_WH_SinisterW.jpg Saucony / Brand Voice https://www.laura-fitzgerald.com/clear-naming-and-advertising daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506867146492-9VHHQ7AY284W1M6BB0DN/Clear+home+page.jpg Clear / Naming and Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506867087044-5IXYNSG3ZAYK3GUU0W77/lessrushmorehour.jpg Clear / Naming and Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506867121451-ZV8I4Y07UIBEONWI9H0R/clear1.jpg Clear / Naming and Voice https://www.laura-fitzgerald.com/regent-seven-seas-advertising daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506873701283-DZRSPD0XV6NM3XWS4DDH/17_HORIZON.5+copy.jpg Regent Seven Seas / Positioning https://www.laura-fitzgerald.com/chicos-brand-book-and-voice daily 0.75 2017-10-02 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506875900532-HQBIK4SWJ6JWF66WP3PR/01_sanmiguel_03.jpg Chico's / Brand Book and Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506903532568-B5IA2OR2VG45U2IJQJU7/chico%27s_brandbook_1.jpg Chico's / Brand Book and Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506875841131-MAN0BPKDZVU8FCNC97IH/01_sanmiguel_01.jpg Chico's / Brand Book and Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506875680534-QBVING8VJI97AQGNK9WQ/chico%27s_brandbook_2.jpg Chico's / Brand Book and Voice https://www.laura-fitzgerald.com/about daily 0.75 2019-04-03 https://www.laura-fitzgerald.com/portfolio-2 daily 1.0 2024-09-22 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512179661530-60YKIWCR057PP6ZFOPDY/Screen+Shot+2017-12-01+at+8.51.17+PM.png portfolio CLEAR / BRAND VOICE https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512170332329-JA20XGR2DNSEFHF8S3ST/Aerie+home.png portfolio - AERIE / NAMING AERIE / NAMING https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512164507683-850H7BE0QC60IEN8U6PL/Screen+Shot+2017-11-17+at+3.00.49+PM.png portfolio HONEST TEA / SOCIAL VOICE https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506910663757-XFJ4ZVBYM8O7TSEJSUSZ/AO_Kilkenny.jpg portfolio - LIME / NAMING SAUCONY / BRAND VOICE https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506911878825-6IBVJNRV4JQSJU9CX1MV/Chico%27s+home+image.jpeg portfolio CHICO'S / POSITIONING AND BRAND VOICE https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506911577557-WP2NRVDC0XLGOCMQCH8E/Reverb+logo.png portfolio HARD ROCK HOTELS / NAMING https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506908849862-K5A9I8KIUWGO0R03EV4L/17_HORIZON.5+copy.jpg portfolio - REGENT / ADVERTISING REGENT SEVEN SEAS / POSITIONING https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/4c323dac-38d0-4765-bf7f-206ebf2e1fc4/Makeup.jpg portfolio - Make it stand out CLINIQUE / BRAND VOICE https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506911712426-UHYOFZC7B9CUNYTKH3T7/Oso+horizontal.png portfolio OSO / NAMING https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506910403949-ETVZH666PVYNUN8WAN9U/Lime+logo.png portfolio LIME MEDIA / NAMING https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506908306365-UJTCZB67YLT589V6F1UM/IWD+home.png portfolio - ANN TAYLOR / IWD ANN TAYLOR / POSITIONING AND BRAND VOICE https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512170124216-SKCQCJR231ZAYLQDWN9J/Screen+Shot+2017-11-17+at+4.29.33+PM.png portfolio WESTIN HOTELS / BRAND VOICE https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506911433192-EDDOGTUQEKV8HT2E2O9G/A11755x8D.jpg portfolio GAP INC. / FRAGRANCE CONCEPTS & NAMING https://www.laura-fitzgerald.com/honest-tea-social-voice daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512164142595-96A3ZU51O5RJRZHAYLH1/Screen+Shot+2017-11-17+at+1.43.00+PM.png Honest Tea / Social Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512164094415-9LVRK4PVKV19JULQS5X0/Screen+Shot+2017-11-17+at+3.01.25+PM.png Honest Tea / Social Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512164050387-P1KK000ZKKJ5JJPARPDF/Screen+Shot+2017-11-17+at+1.41.21+PM.png Honest Tea / Social Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512164292545-TCPXMUXK4BUGML1OR829/Screen+Shot+2017-11-17+at+3.00.49+PM.png Honest Tea / Social Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512164181447-GD30GETJQTCNUELXJ5LX/Screen+Shot+2017-11-17+at+3.02.55+PM.png Honest Tea / Social Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512164222175-7WM3NT7QCZ8D937E6KQN/Screen+Shot+2017-11-17+at+1.42.11+PM.png Honest Tea / Social Voice https://www.laura-fitzgerald.com/gap-fragrance-concepts-naming daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506863009959-AW51VJTBGY5ARV12VW2F/Gap_renderings.jpg Gap Inc. / Fragrance Concepts & Naming https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506862898247-DXM34CBF25T1VICBAI12/A11755x8D.jpg Gap Inc. / Fragrance Concepts & Naming https://www.laura-fitzgerald.com/westin-brand-voice daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512168879087-1LLDSTECXX03JDCNCU5F/Screen+Shot+2017-11-17+at+4.29.20+PM.png Westin / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512168905014-UYW0CZFZO0OL6J6FBQII/Screen+Shot+2017-11-17+at+4.29.33+PM.png Westin / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512168927749-56B3MVHK099W4YH8T1AB/Screen+Shot+2017-11-17+at+4.28.59+PM.png Westin / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512168851415-REZ6TC3SJ7D3ZWZF70IZ/Screen+Shot+2017-11-17+at+4.28.08+PM.png Westin / Brand Voice https://www.laura-fitzgerald.com/ann-taylor-brand-voice daily 0.75 2024-09-22 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172214987-V6DEAXYU18VAJFHQQB0O/Screen+Shot+2017-11-17+at+3.18.35+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172340444-GL3BAPLZ1BYDPIQ4OTUB/Screen+Shot+2017-11-17+at+3.18.55+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512173912245-T96SGX2W0P4DXTW0GID0/image-asset.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512176612680-CVE2DVZ583ISUNBV7Y6D/Screen+Shot+2017-12-01+at+7.57.34+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172631888-2U7T401BRCTUSWUXWDZA/Screen+Shot+2017-09-30+at+12.19.35+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172870818-EXIJOI3RL6Z78PQBDMOL/Screen+Shot+2017-09-30+at+12.28.12+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172286858-M06RUJ1DHFVGZKLO6WB5/Screen+Shot+2017-11-17+at+3.20.56+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512174021906-0BHCKWBXTA3XZG5D9X6A/Screen+Shot+2017-12-01+at+7.08.50+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172196958-FU7T02HXZPD8YMM7T87S/Screen+Shot+2017-11-17+at+3.14.52+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512176113365-BVESN7XO7BNKCAXSE8FM/Screen+Shot+2017-12-01+at+7.53.00+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172775921-2HF1PBAKQUFEY7ZZN8AW/Screen+Shot+2017-11-17+at+3.22.11+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512173816019-X8JBESLAE3QEALBPOH0E/Screen+Shot+2017-09-17+at+10.51.46+AM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512175767454-ZOYY4BFBA72CYSV1EOV8/Screen+Shot+2017-12-01+at+7.42.28+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172303944-QSZM4A8FB6EGF4I4SEHJ/Screen+Shot+2017-11-17+at+3.19.53+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172730557-HBR6TDH1WPKLU2CVSG94/Screen+Shot+2017-11-17+at+3.22.57+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172265069-3CK06T7VY24DJA6TFRLX/Screen+Shot+2017-11-17+at+3.17.57+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512177974419-6L3JESHAAAHF4DUO6H0Y/IMG_5643.JPG Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512173973742-PAFW8XU4D4H39SXB0DWB/Screen+Shot+2017-12-01+at+7.11.27+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512173842728-7FE6E5AE4ENFCXZIGCN8/Screen+Shot+2017-09-17+at+10.53.09+AM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512177928009-IRQKFSKISF8KL8PUADES/IMG_5645.JPG Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512175855069-BR5WG4J1Y100465P0D2N/Screen+Shot+2017-12-01+at+7.42.03+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172232470-71KQP47I2T8TP6J5N1EH/Screen+Shot+2017-11-17+at+3.15.17+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172322260-QS4A64ABV5JWZ8KQA71I/Screen+Shot+2017-11-17+at+3.16.31+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512173940650-AXBAE49SW4E816WBWO4H/Screen+Shot+2017-12-01+at+7.11.17+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172578017-OVXFRU8PVIN2LS73H64U/Screen+Shot+2017-09-30+at+12.20.12+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512172525416-F5HUAY6FM8WFNBSMEBC5/Screen+Shot+2017-09-30+at+12.19.52+PM.png Ann Taylor / Brand Voice https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1512177422573-W9AM6PITBGZG283XNH89/Screen+Shot+2017-12-01+at+7.26.32+PM.png Ann Taylor / Brand Voice https://www.laura-fitzgerald.com/aerie-naming daily 0.75 2017-12-02 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506790963257-UN7A6AN10B3XF64Y08IS/Aerie+home.png Aerie / Naming https://www.laura-fitzgerald.com/reverb-naming daily 0.75 2017-12-02 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506861623264-LNMTSAP2K3AZXQNY6Z84/Reverb+logo.png Reverb / Naming https://www.laura-fitzgerald.com/lime-naming daily 0.75 2017-12-02 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506862282926-2WRUM4QLKNKF5U4CV90B/Lime+logo.png Lime / Naming https://www.laura-fitzgerald.com/oso-naming daily 0.75 2017-12-02 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/1506862666648-XO4RXR9FDXF5WHD30E0L/Oso+horizontal.png Oso / Naming https://www.laura-fitzgerald.com/clinique-brand-voice daily 0.75 2024-09-22 https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/79b66c08-ec93-4bd7-829a-66c28e2df19d/Instagram.jpg Clinique / Brand Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59ba5ff4a8b2b0fd9f039372/94c586b2-a92b-4c10-9649-5c441733566f/Email.jpg Clinique / Brand Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference.